Welcome to the first #WineToWatch, a short series of wine accounts to watch, wine companies that are doing a great job on social media with their in-house team, with no external help.
We created these series of blog posts to show that any wine company can succeed at social media by creating and implementing smart strategies and to encourage more wine companies to make change happen and join the digital era.
This time, we're highlighting Bunch Wine Bar, a wine bar in Liverpool, United Kingdom. Being a local wine bar, they've done a fantastic job in several areas in order to attract a relevant audience and keep them engaged. Below, we've highlighted some tactics you can use to succeed at social media.
As you read this blog, check out their Instagram page to see what we're talking about.
1. High quality imagery & relevant news
If you scroll through Bunch Wine Bar's profiles, you'll see that they have high quality imagery overall but they also use less 'polished' images to showcase news which sometimes perform even better than the previously mentioned high quality images. This shows you that people want to connect with the brand and the people behind it, and you don't need professional photography to achieve this.
2. Super friendly tone of voice
Take your time and read some of their posts. You'll see that their tone of voice is super friendly, which is very important if you're a local wine bar. They share information on social media as if they were talking to a friend, they showcase their trips to wine regions and much more. You can see that this has worked well for them if you look at the comment section of their posts and their audience genuinely interested in their content.
3. Tagging wine producers
Having a few great producers on your menu is great, but it's even better if you're showcasing them on your social channels. Bunch Wine Bar does this very well, tagging their wine producers and sharing their story, which generates a better connection with both their suppliers and their audience. Win win!
As you can see, by understanding social media and having a genuine interest in sharing and being close to their audience, Bunch Wine Bar has been able to do well at social media. This is something that anyone else could do if they have the same genuine approach.
Stay tuned for more #WineToWatch coming soon. If you want to learn more about how Wild Yeast Media can help your brand stand out on social media, check out this page to see the courses and services we provide.
📸 All pics owned by @BunchWineBar
All companies showcased on our #WineToWatch accounts do social media in-house and aren't our clients. We created these series of blog posts to show that any wine company can succeed at social media by creating and implementing smart strategies and to encourage more wine companies to make change happen and join the digital era.