Hello everyone! Welcome to the third edition of #WineToWatch, our series of blog posts highlighting wine companies that are doing a great job on social media.
This time, we're flying to Alba in Italy with Oneonthehill, a fantastic wine club and wine tours business that has been able to leverage their social media presence to reach thousands of people around the world.
Below, you'll find three areas they're mastering that could help your business if you apply them to your own social media.
While you're reading this blog, check out their Instagram page to see what we're talking about.
1. Knowledge and connections with their suppliers
If you read their posts, you'll see that they truly know what they're talking about. This is very important for this kind of high-end wine club, where buyers are knowledgeable and want to buy from someone who knows the wines they're selling. They regularly post content visiting wineries in their area and their suppliers, which is quite important if you're running a wine tours company and want to impress potential customers.
2. Amazing imagery
Oneonthehill clearly understand the power of a good picture. If you scroll through their feed, you'll see that they always use high quality imagery. One could argue that they're based in a beautiful part of the world and that's why they have great imagery but trust us, we've seen companies using terrible imagery even if they're based in a beautiful place.
3. Personal videos
This is something that not many companies do but it's extremely important when building an audience, as it shows that you're real people behind your account and if you're passionate about what you do, it will also show on the video, bringing more customers to your business and creating a stronger connection with them.
That's all for today! As you can see, Oneonthehill have managed to create a strong social media presence by applying simple but effective tactics, and you can easily do it too.
Stay tuned for more #WineToWatch coming soon. If you want to learn more about how Wild Yeast Media can help your brand stand out on social media, check out this page to see the courses and services we provide.
📸 All pics owned by @Oneonthehill
All companies showcased on our #WineToWatch accounts do social media in-house and aren't our clients. We created these series of blog posts to show that any wine company can succeed at social media by creating and implementing smart strategies and to encourage more wine companies to make change happen and join the digital era.