About Us

Founded in February 2017, Wild Yeast Media was created to provide innovative digital marketing solutions to the wine industry.

We create and implement original and engaging social media strategies for wine producers, importers, wine bars and more globally, combining our extensive digital marketing knowledge with wine trade experience to help our clients achieve their goals.


Our Mission

We know that every company is different and we believe that this should be reflected in their social footprint, which is why we build social media strategies to fit around their needs and goals.

Our mission is to provide our clients with outstanding social media support, ensuring that they stand out from their competitors and build lasting relationships with their consumers. Our work is driven by a close working relationship with our clients to ensure the delivery of cohesive, successful campaigns that they and their customers love.


Meet the team

We are a dedicated, enthusiastic and professional team, experienced in the wine business and digital communications. We are always looking for innovative ways to help wine businesses succeed on social media.

Leandro Cabrini
Founder & CEO

Christina Rai
Social Media Manager


Our Founder & CEO, Leandro, has been immersed in the wine industry since his early childhood, as his family owns Bodega Cabrini, a winery founded by his great-great-grandfather in Argentina. Having worked for several wine producers, wine importers and other wine-related companies all over Europe, he found that many of them required specialised social media support, but that there was nobody able to offer these services. It was this gap in the market which led him to the creation of Wild Yeast Media. He holds the WSET Level 3 qualification in wines & spirits.

Having produced and executed numerous successful social media campaigns across a diverse range of sectors, the Wild Yeast Media team has substantial experience in both on and offline communications. Their experience working within digitally pioneering industries, including Fashion, Tech and Sport, mean that they're able to apply forward-thinking, creative solutions to their work with Wild Yeast Media.